Painting
Font Design
Graphic Design
Illustration
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Painting
Font Design
Graphic Design
Illustration
About & Contact

She Loves the Moon

She Loves the Moon was a "choose your own adventure" story, told through site-specific blurbs of text spraypainted onto the sidewalks of San Francisco's Mission District.

She Loves the Moon was written about in The San Francisco Weekly print edition and the Culture Vulture New York Magazine blog among many other places. It was a collaboration between myself and Alex Lugosch.

In She Loves the Moon, the viewer follows the path of the story by arrows that direct them from one stencil to the next. The stencils mirror the path that the characters follow in the story, and each stencil recounts what happens as the characters reach that location. In total, 43 stencils told a melancholy love story of a romance hindered by a female character who tells the man she's been getting to know that they can't be together because she's in love with the moon.





In the course of the story, the viewer can decide, based on what paths they choose to take, whether the male and female characters end up together, or whether the male character tragically dies in the woman's arms. The male and female character start at different points in the neighborhood, and their paths eventually merge, when they meet at Tartine Cafe. Later they fall for each other through walks in Dolores Park. Eventually she reveals her "relationship" with the moon, at which point their paths split, and they each contemplate the situation in advance of the final ending (either happy or tragic). Much of the text is site-specific, taking advantage of specific landmarks and lookouts, to tell the story.